Clinton Global Initiative Pledge
Dr Pepper Snapple Group, PepsiCo and Coca-Cola all made a pledge to cut the amount of calories in sugary drinks by one-fifth in the next decade. This pledge, made at the 10th annual Clinton Global Initiative, is expected to be honored through a combination of distribution, packaging and marketing. New York Times reports that this pledge was an acknowledgment by the soda companies of their role in the obesity crisis facing America, as well as the accompanying increasing rates of diabetes and heart disease. It's believed that sugary soft drinks currently account for around 6 percent of the average person's daily calories.