July 22, 2014

Latest Anti-Obesity Measure

1 Mexico Bans 40% of TV Junk Food Ads

The Mexican government has announced an immediate ban on all TV advertising for high-calorie food and soft drinks from 2:30 p.m. to 7:30 p.m. on weekdays and from 7:30 a.m. to 7:30 p.m. on weekends. The move is the latest step in an ongoing campaign to reverse a national weight gain that has doubled the number of obese or overweight persons since 1980 and given Mexico the highest rates of adult obesity and diabetes in the developed world. The ban will effectively eliminate 40 percent of all sugar-rich food and beverage commercials, in a country that leads the entire world in sugary drink consumption, at an average 43 gallons per year. The government already raised taxes on the effected products last year, and will require them to display their sugar content beginning in 2015.

More at Bbc.com | Posted 3 years ago by Robert S. Wieder

Previously: Mexico Lawmakers Pass Junk Food "Fat Tax"

Tags: Mexico Obesity Epidemic, Mexico TV ad Ban, Mexico War on Obesity, TV Junk Food Commercials

Comment on This | Was this Interesting? Yes! (49%) / No! (51%)

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