June 15, 2014

But Parents Seal the Deal

1 Kids Introduced to Unhealthy Foods by TV

For parents who worry that TV advertising too strongly influences children's food choices: the tube is important, but not as much as you are. Psychologists at the University College Dublin analyzed young children's eating and TV viewing habits and found that their familiarity with widely advertised brands increases greatly between the ages of 3 and 5, is greater for less healthy food brands than for healthier ones, and that their brand familiarity is a predictor of their later food choices. Shown just the logo, the kids could name about one-third of the brands, and knew the food item represented in half the cases. In controlling for other factors, however, researchers determined that their familiarity with unhealthy foods was primarily based on their parents' unhealthy food choices.

More at Reuters.com | Posted 3 years ago by Robert S. Wieder

Previously: Preschoolers Spend Too Much Time Watching TV

Tags: TV Advertising and Children, TV Food Advertising, TV Commercials for Kids, Children Learn About Food Brands, Children's Food Choices

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