April 4, 2014

Cartoon Faces Gaze Downward

1 Cereal Boxes Designed for Kids’ Eye Contact

The next time you're in the cereal aisle, notice that the cartoon characters on the kids' cereal boxes are all looking downward. Cornell researchers conducted a study that found that the characters are deliberately shown looking down at a 9.6 degree angle, which happens to be the best angle for them to make eye contact with a small child. They also ran some consumer tests and found that having the Trix rabbit, for example, looking down and not straight ahead increased people's trust in the cereal brand by 16 percent and their feeling of connectedness with the brand by 28 percent. The researchers made two recommendations. To parents, limit your kids' exposure to the cereal aisle. And to makers of healthy cereals, put comical characters on your cereal boxes and have them looking down.

More at Cnbc.com | Posted 3 years ago by Robert S. Wieder

Previously: Low Sugar Cereals Encourage Fresh Fruit Intake

Tags: Cornell University, Marketing to Children, Children's Cereal, Breakfast Cereals and Children, Children and Advertising

Comment on This | Was this Interesting? Yes! (51%) / No! (49%)

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