January 25, 2014

Industry Giants Kept Promise

1 Big Food Has Cut Trillions of Calories

Sixteen of the country's largest packaged food producers, including Kellogg, Coke, PepsiCo, Kraft, General Mills, Campbell Soup and Nestle, have greatly exceeded a goal they set in 2010 to reduce the calories in their products. Founded as the Healthy Weight Commitment Foundation in 2009, the group pledged to use low-cal substitutions, smaller portion packaging, and other strategies to collectively sell 1 trillion fewer calories nationwide in 2012 and 1.5 trillion fewer by 2015. As tabulated by University of North Carolina researchers, the group actually sold 6.4 trillion fewer calories in 2012, beating their goal by 427 percent and three years early. The decrease, which equals 78 calories per American per day, was greatly powered by growing consumer demand for low-cal products.

More at Sfchronicle.com | Posted 4 years ago by Robert S. Wieder

Tags: Healthy Weight Commitment Foundation, Food Industry Cuts Calories, Calories in Packaged Foods, Food Industry Trends

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