November 24, 2013

Charged with False Advertising

1 “Natural” Labels Vanishing Due to Lawsuits

Food and beverage companies are increasingly dropping the words "Natural" or "All Natural" from their labels in response to a growing number of class action lawsuits charging them with false advertising, at least 100 of which have been filed in just the past two years. Most suits focus on artificial or synthetic ingredients or additives in "natural" products. Defendants range from Ben & Jerry's to Tostitos, and while some suits are dismissed, others have resulted in eight-figure settlements. Moreover, Congress has directed the FDA to come up with new official guidelines for the use of the term "natural." As a result, though food labeled "natural" produced over $40 billion in U.S. sales in the past year, growing legal uncertainty makes the label more trouble than it's worth to many.

More at Online.wsj.com | Posted 4 years ago by Robert S. Wieder

Tags: Food Advertising, Natural Foods, Food and Beverage Labeling, What "Natural" Means, False Advertising Lawsuits, Foods Labeled "Natural"

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