November 3, 2013

Targeting Celeb Soda Endorsers

1 Variety Ad to Katy Perry: Stop Selling Soda

A combine of consumer advocacy groups headed by the Center for Science in the Public Interest began a campaign to get celebrities to stop promoting sugary soft drinks to children and teens with a full-page ad in Variety, the showbiz bible, urging singing mega-star Katy Perry to end her endorsement activities on behalf of Pepsi. Perry was singled out "because she's so popular with young people," according to a spokesman, who said that other celebs will also be targeted. The Perry ad declared that, "Being popular among children brings with it an enormous responsibility. Don't exploit that popularity by marketing a product that causes disease in your fans." Whether appeals to celebrities’ conscience and public image can trump the huge endorsement fees involved remains to be seen.

More at Pnj.com | Posted 4 years ago by Robert S. Wieder

Previously: School Soda Bans Don't Cut Consumption

Tags: Center for Science in the Public Interest, Katy Perry and Pepsi, Celebrity Soft Drink Endorsements, Groups Opposed to Sugary Sodas

Comment on This | Was this Interesting? Yes! (47%) / No! (53%)

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