November 9, 2012

Big Industry Ad Blitz Wins

1 Sugary Soda Surtax Measures Lose in CA

Measures on the ballots of two California cities which would have placed surtaxes on sugar-sweetened sodas and other beverages were solidly defeated, thanks largely to heavy opposition by the beverage industry. In Richmond, for example, the industry spent some $2.5 million on a "No on N" campaign with billboards, glossy direct mail pieces, newspaper ads and even radio spots on major Bay Area stations, focused on a city with a population of 106,000. This had the desired effect, as the measure was trounced by a vote of 16,494 to 8,154. The measure would have taxed sugary drinks a penny per ounce. In all, the anti-soda-tax campaign cost around $25 per Richmond resident, or slightly more than $150 per No vote. A similar measure in El Monte, in Southern California, met the same fate.

More at Sfgate.com | Posted 5 years ago by Robert S. Wieder

Tags: Richmond California, Richmond Soda Tax, Soda Tax Proposal, Richmond Soda Tax Vote, Soda Tax on Ballot, El Monte California, Political Advertising

Comment on This | Was this Interesting? Yes! (57%) / No! (43%)

Bad Chocolate Mix

2 Salmonella in Your Nesquik

Every bunny's favorite chocolate drink mix, Nesquik, may be contaminated with salmonella, and is being recalled by Nestle. CNN Money reports that Nestle has recalled more than 200,000 canisters of Nesquik due to possible salmonella contamination in batches produced in October. There have been no reports of illness connected to the recall. Affected products will have a best-to-use of October 2014. Recalled sizes include 40.7 ounces, 21.8 ounces and 10.9 ounces. The smaller sizes feature a promotion for the Disney movie "Wreck-it-Ralph." According to Nestle, the recall is necessary since ingredient supplier Omya Inc. recalled some of their calcium carbonate. Consumers may return their recalled Nesquik to the place of purchase, or contact Nestle at 800-628-7679.

More at CNN | Posted 5 years ago by Peggy Rowland

Tags: Nesquik Recall, Omya Inc, Movie Promo Nesquik Recalled, Wreck It Ralph Nesquik Recalled, Salmonella Nesquik, Calcium Carbonate

Comment on This | Was this Interesting? Yes! (55%) / No! (45%)

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