Changing Fonts Can Change Minds
New research suggests that reading biased information in a hard-to-read font can reduce their confirmation bias, a phenomenon where they pay more attention to arguments that favor their views. Participants read a very biased argument on capital punishment in easy-to-read or hard-to-read font. Higher polarization was seen in liberal and conservatives who read it in easy-to-read font. Next, people read documents complimenting or criticizing a defendant’s behavior in a hard-to-read or easy-to-read font. They were then presented with evidence in a mock trial. People who read accounts in hard-to-read font were able to separate what they read about his behavior, good or bad, from their analysis of the evidence. The hard-to-read font forced people to slow down and see the other side’s argument.