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Changing Fonts Can Change Minds

Hard-to-Read Font Disrupts Polarity and Bias

New research suggests that reading biased information in a hard-to-read font can reduce their confirmation bias, a phenomenon where they pay more attention to arguments that favor their views. Participants read a very biased argument on capital punishment in easy-to-read or hard-to-read font. Higher polarization was seen in liberal and conservatives who read it in easy-to-read font. Next, people read documents complimenting or criticizing a defendant’s behavior in a hard-to-read or easy-to-read font. They were then presented with evidence in a mock trial. People who read accounts in hard-to-read font were able to separate what they read about his behavior, good or bad, from their analysis of the evidence. The hard-to-read font forced people to slow down and see the other side’s argument.

More at Science Daily | Posted 6 years ago by Kristie Hayes

Previously: The Biology of Political Ideology Seen in the Eyes

Tags: Conservatives, Liberals, Personal Beliefs, Political Ideology, Confirmation Bias, Fonts

| Read the Comments (1) | Was this Interesting? Yes! (46%) / No! (54%)


Oliver Schauen commenter Oliver Schauen at 12:43 am on August 9, 2015

I study and the students are compelled to use trebuchet. I found that the space between letters varies which distorts the alignment of footnotes.With above given data is it likely to assume that topical bias- which coincides with ideological agenda- is supported by the readers'decision making depending on individual acceptance/identification with authority and psychosocial roles?

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