December 24, 2009

Menu Psychology

1 Eateries Tweak Menus So You Eat & Pay More

Restaurants are putting increasing effort into choosing appealing names for their dishes and arranging their menus, all in an effort to sell more food at higher prices to their clientele, reports the New York Times. Menu names evoking family and relatives ("Boodies Chicken Masala," "Aunt Phyllis's Famous Wedge Salad"), menu items with appealing "enhancers" ("applewood smoked bacon"), and menu prices that are rounded to the dollar and omit the dollar sign, all these are techniques that restaurants have found effective in provoking more profitable orders. Although many restaurant owners use their instinct and experience to make such decisions, a new breed of consultant called "menu engineers" are beginning to appear. Among their advice: place an overpriced decoy item at the top of the menu t

More at New York Times | Posted 8 years ago by Mark

Comment on This | Was this Interesting? Yes! (43%) / No! (57%)

Still Sweating

2 Richard Simmons Still Leads Workouts

If you happen to live in Los Angeles, or you time a visit to the city just right, you might find yourself with an opportunity to work out, in person, with a living fitness legend: Richard Simmons. The guru of glitter teaches at his Slimmons fitness club up to three times a week when he's in town, which isn't all that often given all the traveling he does promoting his workout DVDs and serving as an inspiration to people who need to lose a lot of weight. The classes in LA tend to be a mix of middle-aged women and hipsters who want to experience what feels like an '80s throwback for themselves. But Simmons makes them all sweat, and he's doing just fine, raking in up to $20,000 per speaking engagement and set to release his 58th and 59th exercise videos.

More at New York Times | Posted 8 years ago by Sarah E. White

Comment on This | Was this Interesting? Yes! (45%) / No! (55%)

Tiger Woods Disease

3 30 Percent of Americans Have Bad Driving Gene

As many as 30 percent of Americans carry a gene variation that restricts the release of a protein related to the learning of complex tasks like driving. People with more brain-derived neurotrophic factor protein protein develop more neurological plasticity, the ability to react quickly to changes in their physical environment. Researchers tested for the gene and then had subjects drive several laps of a slippery, curvy track on a driving simulator while simultaneously receiving a brain MRI. The test was repeated several days later to measure learning retention. Those with the gene performed 20 percent poorer than those without it. But there's a bright side: less BDNF means more brain stability, so diseases such as Parkinson's disease might progress more slowly in people with the gene.

More at Washington Times | Posted 8 years ago by Mink Zollinger

Comment on This | Was this Interesting? Yes! (49%) / No! (51%)

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